Communications
for change-makers
Communications and public relations for change-making people and organisations in capital markets, climate and agriculture, energy and engineering, deeptech, natural resources, manufacturing, sciences and space
About
Longshaw Advisory was founded in Q1 2025 following 20 years spent working across national journalism, in-house, and in-agency throughout Africa, Central Asia, Europe, North America and the GCC region.
Operating from Sheffield, South Yorkshire and London, UK, clients range from startups graduating from academic incubation, to growth organisations prioritising investment communications, and critical companies that have operated for more than 100 years, leading in sectors our world depends upon.
Clients use Longshaw to build, promote and protect business reputations with strategic campaigns driven by measurable outcomes.
Campaigns are unique and proprietary to clients. They involve perfecting messaging, proactive media relations across traditional press, digital, LLM and search, and ensuring essential press, investors, and influential stakeholders understand why and how you’re changing the world.
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Services
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Successful (and holistic) communications, marketing and public relations strategies are based on strong partnership principles.
Longshaw partners with:
Clients as an extension or developer of in-house teams, with strategic communications planning led by strong relationships and based on your ambitions to grow
Public relations (“PR”) and marketing firms seeking to bolster senior teams for sector specific projects, clients and specialist work
Teams on special projects including product launches, events, media training and reputation management which require flexibility outside of long term strategic PR plans and standing working arrangements
Individuals who don’t fit into a common category and have meaningful messages to convey
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Every client and campaign is different; often, it’s what makes you interesting.
Example activities include:
Corporate communications management
Crises strategy and planning
Content creation and messaging development
Thought leadership articles and insights
Reputation campaigns for companies and individuals
Strategic communications in support of fundraising, M&A, IPO and other capital markets events
Political communications
Internal engagement and investor messaging
Social media messaging and development - owned and earned.
Media training for C-suite spokespeople, developing team members, mentoring and IR strategy
Events-based campaigns such as helping to open a new site with a Government delegation, product launches and including influencer campaigns, conferences and awards
Analytics and pre-agreed performance metrics are used to measure impact and development.
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Through Longshaw Advisory I work across a large range of sectors from high CAPEX industrial organisations, to tech and dev enablers, to major influencer PR campaigns.
Sector specialisms include
capital markets and investment
climate and agriculture
energy and engineering
horticulture
natural resources
manufacturing
sciences and technology
Highlights include:
Global government profile-raising for major European and GCC hydrogen and petrochemical developments
Multibillion dollar project fundraising reporting and press coverage
World-first space industry technology launches
Asset threatening crises PR support for globally significant energy transition, aerospace and energy storage projects
External Affairs supporting the development of solid critical minerals supply chains
International media campaigns at UN summits for GCC Government delegations
Nationally significant life sciences developments and investments
Global communications campaigns for major brand deals
Strategic communications support for international development organisations
Expertise
