Communications
for change-makers
Communications and public relations for change-making people and organisations in capital markets and investment, climate and agriculture, energy and engineering, horticulture, natural resources, manufacturing, sciences and technology
About
Longshaw Advisory was founded in Q1 2025 when I, Nuala, hit the 20-year-career mark spent as a national journalist, in-house, and in-agency as a communications, marketing and public relations professional working across Africa, Central Asia Europe and the GCC region.
Operating from Sheffield, South Yorkshire and London, UK, I team up with people and businesses doing incredible things: Startups leaving incubation to change the world (and the accelerators helping them to do it), established growth organisations prioritising communications for investors, and critical companies that have operated for more than 100 years, leading in sectors our world depends upon.
I’m not a web designer. I’m not a growth hacker. I don’t fall for those ‘do it all’ claims we are all tired of. I’m not all things to all people and neither are you.
I’m great at getting your messaging right and making sure the correct press, investors, potential investors and your stakeholders understand why and how you’re changing the world. I’m also great at helping ensure you understand, then maximise, the intelligence your work depends upon.
Learn more
Services
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Successful (and holistic) communications, marketing and public relations strategies are based on strong partnership principles.
Longshaw partners with:
Clients as an extension or developer of in-house teams, with strategic communications planning led by strong relationships and based on your ambitions to grow
Public relations (“PR”) and marketing firms seeking to bolster senior teams for sector specific projects, clients and specialist work
Teams on special projects including product launches, events, media training and reputation management which require flexibility outside of long term strategic PR plans and standing working arrangements
Individuals who don’t fit into a common category and have meaningful messages to convey
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Every client and campaign is different; often, it’s what makes you interesting.
Example activities include:
Corporate communications management
Crises strategy and planning
Content creation and messaging development
Thought leadership articles and insights
Reputation campaigns for companies and individuals
Strategic communications in support of fundraising, M&A, IPO and other capital markets events
Political communications
Internal engagement and investor messaging
Social media messaging and development - owned and earned.
Media training for C-suite spokespeople, developing team members, mentoring and IR strategy
Events-based campaigns such as helping to open a new site with a Government delegation, product launches and including influencer campaigns, conferences and awards
Analytics and pre-agreed performance metrics are used to measure impact and development.
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Through Longshaw Advisory I work across a large range of sectors from high CAPEX industrial organisations, to tech and dev enablers, to major influencer PR campaigns.
Sector specialisms include
capital markets and investment
climate and agriculture
energy and engineering
horticulture
natural resources
manufacturing
sciences and technology
Highlights include:
Global government profile-raising for major European and GCC hydrogen and petrochemical developments
Multibillion dollar project fundraising reporting and press coverage
World-first space industry technology launches
Asset threatening crises PR support for globally significant energy transition, aerospace and energy storage projects
External Affairs supporting the development of solid critical minerals supply chains
International media campaigns at UN summits for GCC Government delegations
Nationally significant life sciences developments and investments
Global communications campaigns for major brand deals
Strategic communications support for international development organisations
