Successful PR strategies are based on strong partnership principles.

Longshaw partners with:

• Clients as an extension or developer of in-house teams, with strategic communications planning led by strong relationships and based on your ambitions to grow

• PR and marketing firms seeking to bolster senior teams for specific projects, clients and sector specialist work

• Teams on special projects including product launches, events, media training and reputation management which require flexibility outside of long term strategic PR plans and working arrangements

• Individuals who don’t fit into a common category and have meaningful messages to convey

Every client and campaign is different; often, it’s what makes you interesting.

Example activities include:

• Corporate communications management

• Crises strategy and planning

• Content creation and messaging development

• Thought leadership articles and insights

• Reputation campaigns for companies and individuals

• Strategic communications in support of fundraising, M&A, IPO and other capital markets events

• Political communications

• Internal engagement and investor messaging

• Social media messaging and development - owned and earned.

• Media training for C-suite spokespeople, developing team members, mentoring and IR strategy

• Events-based campaigns such as helping to open a new site with a Government delegation, product launches and including influencer campaigns, conferences and awards

Analytics and pre-agreed performance metrics are used to measure impact and development.

Longshaw Advisory works across a large range of sectors from high CAPEX industrial organisations, to tech and dev enablers, to major influencer PR campaigns.

Sector specialisms include

• Capital markets

• Climate and agriculture

• Energy and industrials

• Engineering and electronics

• Natural resources

• Manufacturing

• Sciences and technology

Campaign highlights include:

• Global government profile-raising for major European and GCC hydrogen and petrochemical developments

• Multibillion dollar project fundraising reporting and press coverage

• World-first space industry technology launches

• Asset threatening crises PR support for globally significant energy transition, aerospace and energy storage projects

• External Affairs supporting the development of solid critical minerals supply chains

• International media campaigns at UN summits for GCC Government delegations

• Nationally significant life sciences developments and investments

• Global communications campaigns for major brand deals

• Strategic communications support for international development organisations